Industry Schedule

Industry Tickets are new this year, and we’re really excited with this new side to the event! An Industry pass will get you into all of the creator day sessions, and the expo hall, but also give you access to our industry track of panels and presentations. These sessions are targeted at people who work in or around the online video industry. If you’re new to this world, there will be introductions to show you and your team what online creators are all about – their diversity, their reach and their talent. We’ll be showing you why you should be working with digital creators, and how you can both make the most out of the relationship.

Furthermore, all industry ticket holders will have an invitation to our Industry Reception taking place on-site once the programme has finished. This is a fantastic opportunity to meet industry attendees and some of the top digital creators from the UK and overseas in a relaxed setting; to discuss what you’re working on with people who could help take your project to the next level!

Friday 4th August
Panel Room B
Panel Room A
Industry Panel Room
Gaming Stage
Saturday
Panel Room C
Panel Room B
Panel Room A
Meet and Greet Zone
Main Stage
Lifestyle Stage
Gaming Stage
Fashion & Beauty Stage
Sunday
Panel Room C
Panel Room B
Panel Room A
Meet and Greet Zone
Main Stage
Gaming Stage
Fashion & Beauty Stage
Gaming Stage
Industry Panel Room
Panel Room A
Panel Room B
Fashion & Beauty Stage
Gaming Stage
Lifestyle Stage
Main Stage
Meet and Greet Zone
Panel Room A
Panel Room B
Panel Room C
Fashion & Beauty Stage
Gaming Stage
Main Stage
Meet and Greet Zone
Panel Room A
Panel Room B
Panel Room C
12:00
Working for Free?!

As Creators look to turn their videos from a hobby into a job, they will likely find that for every offer of paid work, there are many more offering them exposure or free products in lieu of payment. Do these deals help to build your brand leading to long term success, or does working for free devalue your work?

12:00
Welcome Keynote

Summer in the City founders Tom Burns and David Bullas welcome you to our first industry day, provide some background on the event and give some insight into the day ahead.

Tom Burns
David Bullas
12:00
Diversity on Instagram

Instagram’s diverse, global community includes many amazing and inspiring teens who are challenging stereotypes and redefining beauty, body and gender norms. As our community continues to grow, we’re exposed to even more perspectives and looks from all over the world. This panel will discuss how people can use social media and in particular Instagram, to curate their own versions of beauty and what this means for our expectations of representation and diversity both on and offline.

12:00
Monetize This! How to Create and Grow Multiple Revenue Streams

From merchandise to brand partnerships and even branching out to traditional media, there are a number of ways that creators can develop multiple revenue streams based on their content and IP. In this panel, you will hear from digital influencers who’ve capitalized on a number of monetization opportunities and industry insiders who can provide actionable insights.

BBTV
12:15
Building a channel around a brand

We often hear about bloggers and online personalities, but how do you go about building an audience around a brand channel? Our panelists discuss past experience and share insight.

Joe Thomlinson – Head of Football, Diagonal View
Phil Mitchelson – Marketing Director, Copa90
12:45
Campaign Case Study: H&M Fashion Launch

Elly Garrod from Studio71 is joined by H&M to discuss a recent influencer led campaign.

13:00
Sweet Brand Collaborations : ASA & HFSS Guidelines

A tasty panel brought to you by Chupa Chups Sugar Free & Social Circle. Dive deep with us into the mystifying world of sweet, sweet brand deals… and the rules, regulations, and responsibilities which come along with them. We all remember the famous confectionary campaign which prompted a rewrite of the whole ASA guidelines for Creators – now let’s hear what Chupa Chups Sugar Free and influencer marketing platform and service Social Circle are doing to ensure all of their content is compliant and transparent, and how to ensure your branded content is, too

Chupa Chups
Social Circle
13:00
VR, AR & 360 Video
13:00
#Ad – Being Transparent with your Audience?

Two years on from the CAP’s guidelines for vloggers on advertising within their videos, we ask how transparent modern day creators are with their audience. Beyond brand deals, this premise opens up questions on how well an audience can know a creator based on edited video – to what extent do creators shape a persona for themselves and how close is it to the person underneath?

Yiannimize
13:15
MCNs to Management

Over the years we have seen a transition from the multi channel networks to more traditional routes of management. How does this shift effect the ways in which brands should engage with creators? Who should you be in contact with and where is this heading next?

Maxim Savard – Director, Dialogue Mgmt
14:00
Beyond Views & Subscribers: Are you working with the right creators?

A workshop with Nic Yeeles from Peg that aims to help you identify the best creators for your brand campaign. Is it always better to work with the channel with 1 million subscribers versus the one with 500,000? Find out in this workshop.