Industry Schedule 2018

This is our second year offering a dedicated Industry Ticket for Summer in the City.
 An Industry pass will get you into all of the creator day sessions, and the expo hall, but also give you access to our industry track of panels and presentations. These sessions are targeted at people who work in or around the online video industry. If you’re new to this world, there will be introductions to show you and your team what online creators are all about – their diversity, their reach and their talent. We’ll be showing you why you should be working with digital creators, and how you can both make the most out of the relationship.

Furthermore, all industry ticket holders will have an invitation to our Industry Reception taking place on-site once the programme has finished. This is a fantastic opportunity to meet industry attendees and some of the top digital creators from the UK and overseas in a relaxed setting; to discuss what you’re working on with people who could help take your project to the next level!

Industry Schedule 2018

You can find a list of panels available for our Industry Ticket holders below. Please keep an eye on this page for further updates, including new panels and timings. 

Friday 10th August
Industry Panel Room
Creator Day
Saturday
Panel Room C
Panel Room B
Panel Room A
Main Stage
Gaming Stage
Fashion & Beauty Stage
Sunday
Panel Room C
Panel Room B
Panel Room A
Main Stage
Gaming Stage
Fashion & Beauty Stage
Creator Day
Industry Panel Room
Fashion & Beauty Stage
Gaming Stage
Main Stage
Panel Room A
Panel Room B
Panel Room C
Fashion & Beauty Stage
Gaming Stage
Main Stage
Panel Room A
Panel Room B
Panel Room C
00:00
What your social media team should have been doing yesterday
00:00
International Vlogging Day – First Vlog to Pro-Vlogger!
00:00
Cross Platform Creation
00:00
Kidfluencers – Things to know when working with the newest generation of influencer
00:00
Social Circle: Getting Brand Ready: from your first 1k to your first Brand Deal
00:00
How to empower a fanbase – Making people WANT to share your content
00:00
Why it’s time to start thinking Accessible Videos
00:00
The Science of Influencer Marketing

Does Influencer Marketing seem more like an Art than a Science? Trust us – you’re not the only one feeling that way.

Listen to practitioners from all angles of the industry delve into the intricacies, with admirable decades of experience between them in a still very nascent sector.

Debating key difficult questions, such as is there a way to achieve a demonstrable ROI to a client? How can I identify fake followers? Or, is it even worthy to use Influencers when this is a question in the first place?

A panel you won’t want to miss.

00:00
The limits of clickbait – How far is too far?
00:00
Building an online audience for your music
00:00
Monetisation
Tomska
00:00
Working for an Online Creator
00:00
International Vlogging Day – Lessons Creators have learned
00:00
Influencer Marketing and its place in a wider Marketing Campaign
00:00
Dear brands, let the creators do the creating. A masterclass in how to go viral.

You can’t sprinkle chocolate on lemon cake and wish for it to turn into chocolate cake. It has to be mixed into the batter. Similarly, you can’t sprinkle virality on top of a social media page. It needs to be built into it from the beginning. There is no “viral” strategy for a non-viral video”. We hear from the masterminds behind some of the worlds most successful viral videos and discover why it is that brands should really listen to talent more.

00:00
Return on Influence: How to measure true ROI of influencer campaigns
Nic Yeeles
Co-Founder & CEO, PEG.CO
00:00
Collaboration etiquette
00:00
Breaking through to traditional media
17:30
SitC Industry Awards 2018

Join us as we present our first ever SitC Industry Awards!

18:30
Industry Drinks Reception
12:00
LGBTQ+
MacDoesIt
Alex Bertie
Stevie Boebi
Riyadh Khalaf
The English Simmer
Joseph Harwood
12:00
Fashion & Beauty Online
Anastasia Kingsnorth
MakeupJunkieG
12:00
Minecraft
LDShadowLady
Smallish Beans
The Orion Sound
SeaPeeKay
12:00
Bullying and Harassment Online
Ellen Rose
Roly
Calum McSwiggan
12:00
Get Ready with Me Content
12:30
Mario Kart
13:00
Fandom Content
Cherry Wallis
Bird Keeper Toby
Adam Hattan
Gary C
Liam Dryden
13:00
Body Positivity
Grace Victory
Nikki Lilly
13:00
Writing Panel